The most prestigious service that can be offered is a live connection to another human being, an expert.

Product brands in a variety of verticals often manage their global distribution with only a very partial visibility into what's actually happening in the field, in terms of sales and customer engagement. They also have very limited ways to collaborate with distributors, retailers in serving the final customer.

Brands can earn the trust of their customers with a combination of the right data -- and a lot of empathy

Bundles provide significantly higher revenue for the same customer acquisition cost

The ultimate goal for a brand is to lead their market, to be the go-to brand that consumers buy in that specific product category